Daisy Barringer

Portfolio | LinkedIn

Senior copywriter, content strategist, and journalist with 15+ years of experience across brand marketing, healthcare content, and editorial storytelling — equally at home writing a national ad campaign, a 100-article health content library, or hundreds of bylines for outlets like Thrillist and Eater. Clients include Blue Shield of California, Homeward Health, Sephora, See's Candies, MyFitnessPal, and Autodesk.     

Work Experience

Brand Copywriter and Content Strategist — Independent Contractor, 2010–Present
Representative clients: See's Candies, Sephora, Victoria's Secret, bebe, Thumbtack, NorCal Cannabis, Autodesk

  • Develop brand voice, messaging, and integrated campaigns across email, web, social, print, and direct mail.

  • Own projects end-to-end — concept through final copy — with select client relationships spanning 4-5+ years.

Journalist — Freelance, 2009–Present
Recent work: Thrillist, Eater, WineCountry Media, Edible SF, SFist, Time Out, BuzzFeed, and more

  • Hundreds of bylines over 15+ years spanning food, travel, wellness, and culture.

  • Wrote a weekly 49ers column for SFist for nine years — think Sex and the City meets NFL commentary.

Healthcare and Wellness Content Strategist and Copywriter — Independent Contractor, 2021–2026
Select clients: Homeward Health, Blue Shield of California, Guardian, MyFitnessPal, Eargo

  • Created public health campaigns, lifecycle marketing, a 100+ article wellness library, and SEO-driven health content across multiple healthcare and insurance clients.

  • Led content strategy and calendar for Homeward Health, including a 50+ page brand style guide.

  • Partnered with clinicians, legal, and marketing teams to balance clinical accuracy with clarity and brand voice.

SF Editor → Freelance Contributor — Thrillist, Vox Media, 2014–2015 (Editor), 2015–2025 (Contributor)

  • Led editorial strategy for Thrillist SF; transitioned to writing 75+ stories annually as a freelance contributor.

Editorial Manager & Creative Copywriter — SAY Media, 2011–2013

Sales Development & Marketing Solutions — Six Apart, Ltd., 2007–2010

Education

M.F.A., Creative Writing — University of North Carolina Wilmington
B.F.A., Dramatic Writing — New York University, Tisch School of the Arts

Skills

Content Strategy · Brand Voice Development · Editorial Storytelling · Health Literacy · Patient Education · Email & Lifecycle Marketing · SEO Content · Copywriting · Conversational AI