Encouragement, Humor, and Just the Right Amount of Fiber Facts

As a contributor to MyFitnessPal’s Instagram, I collaborated with the marketing team and designers to write copy that informed, empowered, and entertained.

By combining useful wellness tips with humor, cultural references, and a relatable tone, I helped bring the brand’s voice to life—striking a balance between motivation and "hey, we’ve all eaten dinner over the sink."

The result? Posts that felt less like lectures and more like smart, supportive nudges from a friend who also knows their way around a macro.